By pretzeling ourselves with such gusto over his work, we are, in fact, simply converting what could be seen as a novelty item or a fashion experiment into a phenomenon. We are making it famous. And in doing so, we imbue it with social meaning and symbolism that gives it a life beyond clothing, making it into an artifact of its time. Maybe it was that already. (Fashion historians of the future can weigh in.) But now it definitely is.
— Vanessa Friedman “The $1,290 Balenciaga Shirt That Messed With the Internet” The New York Times