At the same time, he promises it will be the birthplace of new toys and tools the rest of us haven’t imagined yet.
Ive’s friend Bono, writing in an email, says he’s “restless and relentless in pursuit of perfection,” while Norman Foster, whose architecture firm was hired by Apple to build the headquarters at a reported cost of $5 billion, calls him “a poet.” Other designers are “amazing essayists, but the difference between an essay and a poem is that you really have to work harder at the poem. It’s much more distilled, it’s much more the essence,” Foster says. “He works tirelessly at the detail, evolving, improving, refining. For me, that makes him a poet.”
–Christina Passariello ‘How Jony Ive masterminded Apple’s new headquarters‘ The Wall Street Journal