Mere occurrence brings us nowhere near the truth. What happens is fact, not truth. Truth is what we think about what happens.

-Robert McKee Story: Style, Structure, Substance, and the Principles of Screenwriting

As the lead producer of the hit musical “Hamilton,” Jeffrey Seller straddles a divide between art and commerce. In his appearance and manner, he takes pains not to come across as a suit, the money guy in a bohemian world of waiters and food runners who have scraped, sweated and auditioned their way onto Broadway. Trim and fit from a regimen of swimming and yoga, he naturally folds himself into his surprisingly small Midtown office, which has room for a desk, a couch and not much else. Most days, Seller shows up in jeans (or shorts in warmer weather) and an untucked button-­down shirt with a bicycle helmet clipped to his backpack. I told him once that it’s nice he doesn’t have to care too much about how he dresses for work. “Oh, believe me,” he said, “I do care.” At the musical’s opening night on Broadway and the over-the-top party that followed (live music by the Roots, fireworks over the Hudson River), he wore a whimsical black suit from the Band of Outsiders label; the white stripes on the jacket lapels made him look a little like a bellhop.

-Michael Sokolove ‘The C.E.O. of ‘Hamilton’ Inc.‘ The New York Times Magazine


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